A blog strategy helps you to outline what you want to realize together with your blogging activity and make a definitive arrange for your business blog. Blogging in 2019 is regarding catching the eye of your audience and educating them with valuable content. If it works for your prospective customers, it works for search engines similarly. If your blog is replete with useful and interesting content, your business are going to be beloved and revered by one and every one. it’ll not simply convert into high traffic and business name. However additionally provide you with loyal fans and customers.
Buffer, a social media automation tool started their journal within the year 2011. At that point the journal had zero traffic on that. They revealed quite a thousand high-quality posts and their traffic rose to 1.5 million monthly guests within the year 2017.
They created content that their audience would have the benefit of and that they did it systematically. Their blog enclosed rare tips in every of the posts and easily centered on educating the audience within the best approach potential. They additionally visited the extent of obtaining feedback from their blog readers.
“ Companies that blog have 97% additional inbound links.
Blogging works – it helps you to showcase yourself as a knowledgeable and improve brand recall among your target customers. Here are ten steps to make a Blogging Strategy that may bring you some kick-ass results for your business.
10 Steps for creating a Blogging Strategy
#1. Know Your Audience
Blogging is a effective way to grow and reach out to your potential customers. But helping them without knowing them and the challenges they are facing will be a difficult task. You should keep the audience persona in place, when you are having a conversation with them. Persona can help you know more about your potential customer. Age, location, profession and preferences, etc. can be included in persona.
#2. Create a Distinct Voice
When you are blogging for your business. It ought to mirror the voice of your brand. It ought to have a definite tone that’s distinctive to your business. You wish to form a blogging style guide that your blog contributors will use as a prepared reference. A method guide would come with the subsequent elements:
1. The genre that works best for your complete – informal, formal, casual/fun etc.
2. Content formatting: Long paragraphs or short and the way to use pointers
3. Tips for internal and external links: the utmost range of links one ought to embody
4. Image selection: an inventory of stock image sites beside the type of pictures you favor.
5. Success formula: embody samples of reference posts that have done well.
#3. Have a Consistent Schedule
Blogging success is regarding consistency and patience. Studies have shown that companies who succeed at web blogging publish at-least sixteen blog posts in very month. Blogging may be a method of making a body of labor that’s valuable and useful to your audience. You want to have a web blogging calendar that helps you to publish blog content on a daily basis. Outline the quantity of posts and their titles for the approaching weeks and months. Outline a workflow and therefore the roles at intervals your team – keyword analysis, content writing, image creation publication, and promotion etc. This can assist you to develop a blogging set up. Do add monthly goals of the metrics you want to realize from your web log posts. It’ll assist you to investigate and improve the results you’re obtaining.
#4. Length of web log Posts
In 2019, you would like to create certain your web blog posts square measure in-depth and long-form. A study by Backlinko showed the best length of web blog posts ought to be between 1700-1900 words. Check that you have got some extent of read in your posts. Differently to feature price to your posts is to feature unjust insights that your audience will pronto use.
#5. Decide on the Blog Topics
Blogging is concerning knowing the challenges your target audience is facing and providing answers to their queries. A daily keyword analysis can assist you to possess a repository of topics you want to jot down concerning. you’ll use tools like Google Keyword Planner
to try and do a keyword analysis in your niche. Simply add some sample keywords in these tools and you’ll get a bunch of keywords to decide on from. Choose keywords that have high average monthly searches and low competition. You can use the Hubspot web blog topic generator
to feature your keywords and generate innovative topic concepts.
#6. Add Visuals and Video
Making your web blog enticing is the best way to get detected. You’ll add web blog graphics, GIFs, memes and video content to urge your audience to stay around. These components improve the readability of your web blog content. Visuals create your web log content a lot of exciting and assist you to speak a lot of through attention-grabbing facts and statistics. Content with original knowledge and high-quality pictures has a lot of higher chance to draw in quality backlinks likewise as content shares.
#7. Promote your Blog Posts Effectively
First and foremost, you need to make sure that your journal is optimized for search engines. If you’re useing a platform like WordPress, confirm you have got the Yoast SEO plugin put in. Confirm your title and outline are optimized for keywords and are compelling. It’s important to make sure that your post content and computer address are optimized for the relevant keywords or similar which means words. Keyword improvement helps you to reason your content as relevant to a selected niche and helps improve content discovery. Don’t forget to share every of your journal posts on social media channels like Facebook, Twitter, and LinkedIn. Use the relevant hashtag in your post captions on social media to leverage from social search.
#8 Collect Subscriptions
The purpose of your journal is to make a long relationship along with your audience. For that, you would like to feature a call-to-action to your journal page and acquire your audience to subscribe your account. Once they are doing that and share their email address with you, you would like to share your latest journal posts with them. A weekly or a monthly account could be a good way to make a relationship along with your audience and acquire them to convert.
#9. Update and Repurpose your Blog Posts
Updating your recent blog posts will assist you to feature a lot of worth and provide your audience with a recent perspective. After you create your existing posts a lot of valuable, you increase their probabilities of ranking up higher on search engines. Google prefers recent content and change posts makes them pretty much as good as new.
To get the foremost out of every of your blog posts, you’ll be able to repurpose them to suit a spread of formats and channels. you’ll be able to convert your blog posts into videos, slideshows, LinkedIn articles, Quora answers and a lot of more. You’ll be able to additionally repurpose a post and pitch it as a guest post to a high domain authority websites whereas linking it back to the first post.
#10 Measure Success
Defining the metrics you would like to trace could be a sensible beginning. You’ll be able to use tools like Google Analytics to trace the amount of views you’re obtaining from every of your posts. The amount of social media shares is additionally a valuable metric to trace. These metrics are accustomed perceive the goodness of your content items. you’ll be able to additionally check the search engine rankings of your blog posts. Your blog ought to be able to fetch a growing range of subscribers within the long-standing time. You’ll be able to expect blogging to begin fetching you the required results in 9-11 months.
Here are some blogging tools that will make your blogging process more productive and result driven.
Buzzsumo – it’s a free tool for finding trending content in your niche.
Google Trends – helps you find the latest trends and helps to create content around trending news and conversations in your industry.
Emotional Headline Analyzer – helps you to understand the effectiveness of your headlines.
Grammarly – helps you make sure your blog is free of grammatical errors. And best of all It’s Free for grammatical error feature.
Click To Tweet – the tool helps you to add tweetable quotes to your blog posts.
Readability Test Tool – the tool helps you make your blog more readable and user-friendly
Pixabay – it’s a free stock image website to find images for your blog.
Pocket – a very useful tool to bookmark your articles and access them from anywhere.
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