Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche.
Google Search Console: Top SEO Tool
Search Console by Google lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding some code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results you can control what gets indexed and how your website is represented with this account
SEMRush: Marketing SEO Tools
If you’re looking for analytics reports that help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.
Google Analytics gives all of the valuable insight into your organic visitors and traffic. You’ll be able to see who is viewing your website, where they came from and what their behavior is on your website. Most importantly, it will help you understand your customers and what they’re looking for.
Google Data Studio
Google Data Studio is a comparably new tool from the Google SEO suite. It allows users to share polished and detailed reports. It turns data into comprehensive and attractive reports ready for emails and presentations. They are easy to read and easy to share. One of the best things about the tool is that you can pull data from many difficult sources, making this the go-to place for all of your SEO reports.
With this tool, you can see the top backlinks of a specific domain. Quality links can help you outrank your competitors and get you additional referrer traffic.
Copyscape is an online plagiarism checker that lets you detect duplicate content and check whether similar text content appears elsewhere on the web. Having unique content is essential in a website or blog post to rank higher in search engines. Simply enter the URL for a website or blog post and Copyscape can tell you where else that content exists online.