Email marketing is the act of sending an advertisement message, usually to a bunch of individuals, using email. In other words, each email sent to a possible or current client can be thought of email marketing. It always involves using email to send advertisements, request business, or solicit sales or donations, and is supposed to create loyalty, trust, or whole awareness. We use email marketing to buy leading lists or current customer information. Generally, the terms refer to causing email messages with the aim of enhancing a merchant’s relationship with current or previous customers, encouraging client loyalty and repeat business, effort new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Types of Emails
1. Transactional Emails
The primary purpose of a transactional email is to convey information concerning the action that triggered it. But, because of their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are a chance to introduce or extend the e-mail relationship with customers or subscribers; to anticipate and answer queries, or to cross-sell or up-sell merchandise or services.
2. Direct Emails
Direct email involves sending an email only to communicate a promotional message. For example, a special offer or a product catalog. Commonly, firms or companies collect an inventory of client or prospect email addresses to send direct promotional messages to, or they rent an inventory of email addresses from service firms.
Comparison to Traditional Mail
There are both advantages and disadvantages to using email marketing in comparison to traditional advertising mail. Following are the advantages and disadvantages of Direct mails
Following are the reasons for popularity for Email marketing:
- Email marketing is considerably cheaper and quicker than ancient mail. Mainly because with email, most of the value falls on the recipient.
- Generally, businesses and organizations who send a high volume of emails use an ESP (Email Service Provider) to collect info concerning the behavior of the recipients. The insights provided by client response to email marketing facilitate businesses and organizations perceive and build use of client behavior.
- Almost half of the Indian internet users check or send email on a typical day, with emails delivered between 1 am and 5 am standard time outperforming those sent at alternative times in open and click rates.
- At the time of mid-2016 email deliverability continues to be a difficulty for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% within the U.S.; 6% were filtered as spam, and 22% were missing. This lags behind alternative countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, European country at 80% and Brazil at 79%.
- Additionally, customers receive on the average concerning 90 emails per day.
- Companies considering the utilization of an email marketing program make check that their program doesn’t violate spam laws. Like the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). The European Privacy and Electronic Communications rules 2003, or their internet service provider’s acceptable use policy.