Search engine optimization
Search engine optimization(SEO) means increasing the online presence of your website or a web page in a search engine’s unpaid result. It is an organic method of increasing your online visibility. In other words, the higher ranked website receives more visitors from the search engine’s users. Also, these visitors can be converted into customers. Search engine optimization helps you reach the right audience for your business. Definitely, a website is not just a pretty face, it is an online method to raise your business. Search engine optimization helps you to rank your website at commonly used search engines. Undoubtedly, SEO is the most frequent type of Online marketing which enables you to increase your online visibility in an organic manner.
Methods of Search Engine Optimization (SEO)
1 On-page optimization
On-page SEO is the process of optimizing a website or web pages for ranking higher and earn relevant traffic on different search engines. On-page basically refers to both Content and HTML coding of a page which can be optimized. In addition, it also includes keyword research, appropriate title, Meta keyword, Meta description, etc. But the single most important element of SEO is the content of a page. If the content is relevant and can be easily understood, it helps in website optimization. Hence On-page optimization is an organic way to increase your online presence.
2 Off-page Optimization
Off-page optimization is the process of improving the position in all search engines by using different techniques outside the website. These techniques are as follow:
a) Directory submission- It is the practice of submitting your URL and other details like title, description, meta keyword, meta description, etc. in a directory under a particular category. It is the way of advertising your site on high PR website. To get more traffic on the website, relevant blogs and article are also submitted to other sites.
b) Link Building- Link building is an act of increasing the number and quality of inbound links to a web page. This process helps to increase the search engine rankings of that page or website. In conclusion, link building is about promoting your website with the primary motive of securing a hyperlink to your page. There are two types of link the first one do follow link and the other one is no follow link. Do follow link allow search engines to reach our website and such links are count as a point in page’s favor whereas no follow links are not counted as a point in page’s favor. Also, they do not allow search engines to follow them. Both the links have their own advantages but do follow links are more important.
Why Web Lion Technology for Search engine Optimization (SEO)?
Our SEO specialist uses the best techniques and strategies to rank your website high on search engines. We have provided the best SEO services to various companies for ranking higher on different search engines. Web Lion technology, promote your business on widely used search engines to take you to the right audience. It helps to reach your targeted goals and raise your brand awareness. Our SEO services include Devoted and qualified content writing resources, Result-driven link building facility, guaranteed money worth SEO plans and effective ORM services. We take huge pride in our specialists. Majority of them have a striking work practice of years and they are just irresistible.